Toyota Motor Sales- Response
On November 18,2009 the Insurance Institute for Highway Safety (IIHS) issued a news release: “27 Winners of 2010 Top Safety Pick Award”. “Missing the mark: Not a single model from the world’s biggest automaker by sales is represented among this year’s winners. Toyota and its Lexus and Scion subsidiaries had a strong showing in 2009 with 11 winners but were shut out for 2010.”
IIHS’ statement that Toyota was shut out for 2010 is extreme and misleading, considering there are 38 Toyota, Lexus, and Scion models, only three were tested for roof strength by IIHS, Camry, RAV4, Yaris.
This is the first year IIHS has included its own roof strength test, which exceed federal standards, for TSP consideration. All Toyota vehicles meet or exceed Federal Safety Standards for frontal and side impact, roof crush resistance and rollover protection.
While passive collision protection is very important, Toyota also provides an array of active, passive, pre-collision and collision avoidance features. The “Star Safety System” is standard equipment on all Toyota and Lexus models.